Wink Theory Mascara

Say goodbye to smudging, flaking, and raccoon eyes — and hello to unshakable, waterproof lashes that stay put until you say so.

Wink Theory is your go-to lash weapon: an ultra-black, lengthening and volumizing formula that grips every lash like glue. Designed for serious wear, this mascara delivers intense definition and dramatic lift, rain or shine — and yes, even through tears or sweat.

When it’s time to take it off, it peels away cleanly — no tugging, no mess.

✔️ Waterproof & Smudge-Proof

✔️ Peels Off Gently Like Glue

✔️ Intense Black Finish

✔️ Long-Lasting Hold, All Day Wear

✔️ Vegan & Cruelty-Free

How to Use:

Apply from root to tip in a gentle zigzag motion. Let dry for a few seconds between coats for extra volume. Remove by gently pulling lashes with warm water or makeup remover — it peels off like a dream.

One swipe and they’ll never forget the wink.